Interactive: March 13-17
Film: March 13-21
Music: March 18-22
"Universal believes that in 'Sarah Marshall's' quick visit to the Austin, Texas, festival, the studio was able to generate the equivalent attention that two weeks of expensive advertising would generate." LosAngelesTimes.com, 4/9/08

Premium Inserts
Cool, practical and even eco-friendly inserts available for customization and placement in the Big Bags.
Click here for a description of each Premium Insert available.
Artist Packet Envelope
Packet filled with major sponsor invitations, coupons and merchandise, given to all SXSW showcasing artists upon check in.
Artist Lounge
Where SXSW showcasing artists can meet, mingle, check email and access the internet, enjoy complimentary drinks and food.
Indie Village
The meeting space and lounge where indie labels can meet, network and promote their SXSW showcases.
Studio SX
Studio space featuring live one-on-one conversations with music industry luminaries and artists in front of a studio audience, also available for download on SXSW.com.
Flatstock
The most cutting-edge poster artists from around the US display and sell their artful wares at SXSW.
Music Closing BBQ and Softball Tournament
The SXSW BBQ and Softball Tournament brings music industry and media figures together with artists for an afternoon of friendly competition, BBQ and beer.
Music Panelist's Green Room
The meeting space where SXSW Music panelists and speakers meet and relax before their panels.
Welcome Dinner
The formal SXSW dinner and drinks event at the Four Seasons Hotel downtown.
Connection Center
Registrants' one-stop kiosk for checking their email, previewing showcasing acts, picking up helpful guides and maps, or getting their questions about the 2009 SXSW Music Conference answered by helpful staff.
Hotel Key Cards
Downtown hotel keys and door hangers branded with your company logo, artwork, SXSW events.
Pocket Guide
The portable mini guide chock full of SXSW shows, panels, Day Stage and Studio SX schedules, book signings and more.
Big Bag
The cool cotton tote bag everyone's sporting at SXSW, emblazoned with a selected musician's original art.
Music Lanyards
SXSW Music badges are attached to this official SXSW lanyard, worn all week by SXSW registrants.
Photos by Jenn Soto and Jojo Marion